Opinion: One size doesn’t fit all

Shravani Page | Staff Writer

One size fits all.

Italian brand Brandy Melville is known for marketing its clothing under the “one size fits all’ headline. 

Now, Brandy is rather controversial because of this. Like, I’ve even seen TikToks complaining even about the employees who work at the store and how they glare at girls who they think won’t fit into their clothes. 

Their “one size fits all” only fits a size small. A lot of girls are not size smalls.

At first, this really bothered me. 

I mean how discriminatory could a company be? 

We live in a world where, as girls, as women, are taught to come together and support each other regardless of our size. Like, why can’t companies oblige to this? Do they have to lead to more division?

I would look at brands such as Aerie, which promote body-positivity and emphasize the beauty of all bodies regardless of shape or size. 

Brandy’s models consist mainly of high school age girls. I learned that this was because high school age girls tend to be underdeveloped which makes fitting into their clothes easier. Like I’ve read of girls not eating for days on end to fit into a pair of Brandy’s jeans. No girl should have to stop eating in order to fit into a certain style of clothes. 

If Brandy made more sizes, they would be more widely accepted, have higher profits, and become popular for a reason not being controversy. Like, it’s a win-win.

I was talking with a friend about this earlier and she brought up a good point.

The size they sell is not up to us as customers. It’s up to the company itself. It’s the company’s product, which means they have every right to choose their target audience. If their goal is to market to super skinny teenage girls, then so be it. 

They get to choose the customers, not vice versa. Wow, such a power move. 

Yes, it’s mean, but it isn’t technically wrong. It’s not wrong for them to want to have certain girls wearing their clothes. 

But regardless, I stand by my initial opinion…and here’s why. Having a more specific target audience is kind of stupid in terms of making profits. Employees have quit due to sizing ethics and customers have literally pressed “pause” in their diet to fit into their clothes.

But why?

They are cute clothes I guess, but what makes the idea of fitting into them so desirable?

At this point, I’m left even more confused. Is it still about the clothes themselves, or has it become more about fitting into the company’s idealization of a “perfect woman?”

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